Get Facebook Parameter IDs

This function returns dataframes of Facebook parameters and their associated IDs for different categories of information. Categories include behaviors, interests, locales, job titles, education major, and location (e.g., country, city, zip code, etc). The returned dataframe contains ids that can be used in the query_fb_marketing_api function.

Usage

get_fb_parameter_ids(
  type,
  version,
  token,
  q = NULL,
  country_code = NULL,
  region_id = NULL,
  key = NULL,
  limit = NULL,
  add_location_coords = FALSE
)

Arguments

type

Type of data. Either: "behaviors", "demographics", "interests", "income", "industries", "life_events", "family_statuses", "work_positions", "work_employers", "education_statuses", "relationship_statuses", "education_majors", "locales", "country", "country_group", "region", "large_geo_area", "medium_geo_area", "small_geo_area", "city", "subcity", "neighborhood", "zip", "geo_market", "electoral_district", "zip"

version

'Facebook Marketing' API version; for example, "v19.0"

token

'Facebook Marketing' API token

q

Query string to limit search. For example, when searching job titles, setting q="data" will return jobs with "data" in the name, such as "data science."

country_code

When searching locations, limit the search to a specific country; for example, only search for cities within a specific country.

region_id

When searching locations, limit the search to a specific region; for example, only search for cities within a specific region.

key

When searching locations, limit the search to a specific location key; for example, only search for neighborhood within a specific city.

limit

Number of parameter IDs to search for.

add_location_coords

When querying location IDs (eg, when type = "city), add location coordinates---which will add the latitude and longitude, as well as the geometry when available. (Default: FALSE)

Value

Dataframe with parameter IDs and descriptions.

Details

For additional information, see: https://developers.facebook.com/docs/marketing-api/audiences/reference/targeting-search/

Examples

if (FALSE) {

#### Define version and token
VERSION = "enter-version"
TOKEN = "enter-token"

#### Query parameter IDs
get_fb_parameter_ids(type = "interests", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "behaviors", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "education_majors", q = "Computer", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "education_schools", q = "Washington", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "education_statuses", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "family_statuses", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "income", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "industries", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "work_positions", q = "Data", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "work_employers", q = "World Bank", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "relationship_statuses", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "life_events", version = VERSION, token = TOKEN)

#### Location IDs
get_fb_parameter_ids(type = "country", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type = "region", country_code = "US", version = VERSION, token = TOKEN)
get_fb_parameter_ids(type         = "medium_geo_area", 
                     country_code = "US", 
                     q            = "Henrico", 
                     version      = VERSION, 
                     token        = TOKEN)

}